Alex Watson
Creative Producer & Strategist

Co-Founder of My Perfect Cousin

In 2017 I co-founded My Perfect Cousin with Adrian Weinbrecht. We’re a boutique production company who focus on unified visual content across film & photography for brands, agencies & clients.

My day to day work is assessing client briefs to see how they can be creatively optimised through production. Often client’s need advice as how best to make something, or how to get the most of their production budget, what to focus on, what not to focus on and the time it will take. There’s no silver bullet, but solving or balancing the cost-quality-time equation for our clients & partners is what I love to do.

Following studies at Central Saint Martins and Bristol UWE, I worked in the media/telecommunications industry, servicing clients such as Vodafone, Telefonica and Sky. My last role in “employment” was as Managing Director of Invisible Artists, a globally networked content production company with studios in London, New York, Sydney & Singapore.

Since founding My Perfect Cousin, I’ve delivered content projects for Advertising, PR & Marketing agencies, executing content production for major brands including IHG, LEGO, Lenovo & JLR. Please visit My Perfect Cousin for more details.

I'm married to Alessandra and we live in London with our two daughters Audrey & Hetty. I’m passionate about photography, cycling and coffee, maybe a little too much.

Creative Video Production

To discover more about the Award-winning video and photographic projects I help bring to life please visit My Perfect Cousin

Lenovo x Richard Childress Racing

Business case-study video showcasing the edge this technogical partnership delivers on the track.

Burgess / Brand Positioning

Burgess yachts wanted to addressing a new, younger consumer within the luxury travel space.

InterContinental Hotels x Alexander Hall

Brand storytelling to celebrate 200yrs since the founding of InterContinental Hotels.

Icons by InterContinental Hotels

Local expertise and experiences highlight the benefit of your stay.

Jaguar / The Final Act / F-TYPE

This really was the the final chapter of the F-Type as the brand moved to a new future in 2024.

Jaguar / Director’s CUT

In a liminal universe where cars, fashion and extraordinary people intersect.

Photography

I have three main photographic genre’s of interests, but often experiment with others.

As a professional in the creative industries, I love capturing unit stills, the creative process behind video and photography projects, revealing the beauty and complexity of collaboration, dedication, and artistry.

I’m passionate about photographing people, the most complex and beautiful subjects.

And lastly, I love travel photography, capturing the essence of places, people, and their surroundings, sharing my perspectives and experiences with others.